Avid in trouble?

I've no idea if stock price really does mean that a company is in trouble. However this site reports financial woes at Avid. www.macdailynews.com/index.php/weblog/comments/17543/

It's actually old news, but it's picking up. This came on the heals of news that Avid pulled out of NAB (the big US Broadcasting and video trade fair) in order to "focus on other ways of reaching their clients" (Apple also pulled out of NAB this year, though neither had big product launches to promote anyway). Since then Avid slashed the price of the software only version of Media Composer, in order to compete with FCP in the low budget market. (Avid also has the lowest price for student packages, though the educational licence is FAR more restrictive on use than the Apple education price licence, which is basically just the usual retail licence at a discount.)

MacDaily is right that FCP is gaining traction in the higher budget TV and Film world, but it's got nowhere near the dominance that Avid has. Apple has the lowest price and has kitted out Final Cut Suite with a treasure trove of additional software, but still cannot challenge Avid for rock solid media management. There is also the issue that there many film school and self trained Final Cut editors with lots of experience, but only in a capture-cut-'n'-export DV projects are getting work but without the proper training in workflow and data management that's required in a professional environment.